Mohini

Mohini is a fashion brand that specializes in contemporary natural fabrics, blending traditional craftsmanship with modern aesthetics. Their vision is to create fashion that embodies both cultural heritage and contemporary style, appealing to women who value elegance and sophistication. Mohini sought a logo that would reflect this unique combination of tradition and modernity, capturing the essence of their brand while resonating with their target audience.

To align with Mohini’s vision, we crafted a logo that seamlessly merges traditional and contemporary elements. We chose a handwritten script font to convey a minimalistic and elegant style, reflecting the brand’s focus on sophisticated women’s fashion. The standout feature of the logo is the integration of a red circle, symbolizing a ‘bindi’—a decorative dot traditionally worn by Hindu women. This element is used creatively to replace the 'O' in "Mohini" and as a dot on the 'i', to represent ‘bindi’, symbolizing both beauty and cultural roots.
The logo’s design is kept simple yet impactful, creating a visual representation that is both modern and deeply rooted in tradition. The handwritten font adds a personal touch, while the red bindi element connects the brand to its cultural heritage, making the logo a perfect blend of tradition and contemporary fashion.

The colour scheme of the Mohini logo combines Amaranth Red and Zeus Black to create a design that beautifully merges tradition with modern fashion. The vibrant Amaranth Red is used for the bindi elements, symbolizing elegance, beauty, and auspiciousness, all deeply rooted in Indian culture. This bold red not only emphasizes the brand’s cultural heritage but also adds a modern flair, making the logo visually striking and appealing. Zeus Black, chosen for the cursive script of the brand name, represents sophistication, strength, and timeless elegance. Its refined contrast to the red bindi enhances the logo’s polished and professional look. Together, the combination of these colours reflects Mohini’s commitment to blending tradition with contemporary style, resulting in a design that is both culturally meaningful and fashion-forward.