Client Profile and Requirements
The Vattikuti Foundation introduced the Vattikuti Explorers initiative to drive healthcare innovation among medical students. This program provides practical training and exposure to cutting-edge technologies, encouraging students to explore new frontiers early in their careers. The Foundation sought a logo that embodied this innovative spirit while being modern, professional, and adaptable across different platforms—resonating with both students and professionals.
The Creative Process
The design focuses on adapting the existing Vattikuti Foundation logo to create a distinctive identity for Vattikuti Explorers. The "V" symbolizes the Foundation, representing its leadership in healthcare innovation. The addition of the "X" conveys curiosity and discovery—core elements of medical education. The typography strikes a balance between modernity and professionalism, while horizontal lines emphasize the Foundation’s support for students advancing in medical training.
Tropical Teal (#6FC6B7)
Represents innovation, vitality, and growth.
Jet (#353535)
Conveys professionalism, authority, and reliability.
Color Scheme of the Logo
The logo's color palette features Tropical Teal, representing innovation, vitality, and growth, symbolizing openness and renewal in medical education, alongside Jet Grey, which conveys professionalism, authority, and reliability. The contrast between these colors reflects both innovation and trust. Together, the modern design and thoughtful color choices capture the program’s mission to inspire and equip students for leadership in healthcare, conveying themes of curiosity, growth, and professionalism.