Sattva

Sattva is a new brand specializing in organic soaps that embody the essence of nature and purity. The brand name "Sattva" signifies qualities such as goodness, balance, and natural harmony. The client sought a logo that would visually communicate these core philosophies, representing Sattva’s dedication to organic, nature-based products. The design needed to convey tranquility, purity, and the brand's cultural roots, reflecting its commitment to natural and wholesome ingredients.

To develop the Sattva logo, we aimed to blend modern design with traditional elements, incorporating a custom Hinglish font that combines contemporary and cultural aesthetics. A leaf motif was included to symbolize nature and purity, aligning with the brand's commitment to natural ingredients. The tagline "Nature’s Essence" was added in a thin cursive font to enhance the design’s elegance and reinforce the brand’s connection to natural elements. This approach ensured that the logo effectively communicated Sattva's values and its dedication to organic products.

The colour scheme of Sattva’s logo combines vibrant hues to reflect the brand’s essence and values. Vivid Orange symbolizes energy, vitality, and warmth, representing the dynamic freshness of Sattva’s organic soaps. Moss Green highlights the brand’s connection to nature, promoting health and tranquility through natural ingredients. Golden Sunrise conveys purity and positivity, aligning with the brand’s dedication to delivering high-quality, natural products. Crimson Blaze adds cultural significance and vitality, emphasizing authenticity and Sattva’s commitment to its roots. Together, these colours create a harmonious visual identity that resonates with consumers seeking natural, organic products.