Wearlo

Wearlo is a vibrant, new-age startup in the fashion industry, focusing on both men’s and women’s fashion. The brand is particularly known for its trendy t-shirts featuring funky quotes, targeting a youthful demographic. The key requirement for the logo was to create a strong and memorable brand identity that resonates with the youth while reflecting Wearlo’s dynamic and playful nature.

The design process centered around capturing the essence of Wearlo’s brand—fun, trendy, and modern. A combination mark logo was chosen, combining both text and a symbolic element to create a distinctive and cohesive visual identity. The brand name "Wearlo" is presented in an elegant sans-serif font, which is modern and clean, ensuring legibility and a sleek look. The tagline "wear the trend" is rendered in an art deco-inspired font, adding a touch of sophistication and aligning with the brand’s fashionable appeal.

To further enhance the logo’s visual impact, a circle was incorporated behind the brand name. This element adds depth and distinction to the logo, reinforcing Wearlo’s energetic and youthful vibe. The circle not only serves as a design element but also symbolizes unity and wholeness, reflecting the brand's cohesive approach to fashion.

The Wearlo logo’s color scheme is a powerful blend of vibrant yellow and bold black, carefully chosen to embody the brand’s dynamic identity. The bright yellow circle symbolizes energy, optimism, and creativity, reflecting Wearlo’s youthful spirit. The blod black text exudes confidence and sophistication, ensuring clarity and style. Together, these colors create a striking contrast that perfectly aligns with Wearlo’s modern, fashion-forward appeal.