Client Profile and Requirements
Sukiya Fabrics, established in 1984, is a prominent brand specializing in men’s fabrics, particularly shirting and suiting. Known for their high-quality materials and stylish designs, Sukiya Fabrics caters to the modern man with a taste for elegance and refinement. The client sought a logo that would reflect the timeless sophistication of men’s formal wear while also establishing a recognizable brand identity. The logo needed to balance classic masculinity with a modern flair, encapsulating the brand’s long-standing reputation and its continued innovation in men’s fashion.
The Creative Process
Our design for the Sukiya Fabrics logo revolved around creating a visual identity that evokes both tradition and elegance. The core of the logo features the brand initials "SF" in a bold serif font, with a subtle curve in the "S" to symbolize the flow and softness of fabrics. We integrated elements typically associated with men’s formal attire, such as the bow tie and a top hat, which symbolize class, luxury, and sophistication. The circular frame was chosen to represent the brand's continuous commitment to quality and its long-standing presence in the market since 1984. This minimalist yet elegant approach ensures the logo is not only aesthetically pleasing but also memorable and reflective of Sukiya Fabrics' focus on men’s clothing.
Raven Black (#1B1B1B)
Represent sophistication, authority, and timeless elegance.
Satin Sheet Gold (#D79B28)
Represents the premium quality, luxury and commitment.
Color Scheme of the Logo
Raven Black embodies sophistication, authority, and timeless elegance. In the logo, this deep black highlights the formality and class associated with men’s shirting and suiting, aligning seamlessly with the brand’s focus on premium men's fabrics. Satin Sheet Gold, a rich and warm hue, adds a touch of luxury and refinement, symbolizing the high quality of Sukiya's offerings and reinforcing the brand’s dedication to excellence in men’s fashion. The gold harmonizes with the black elements, creating a striking and elegant look. Together, Raven Black and Satin Sheet Gold form a balanced, refined visual identity that encapsulates Sukiya Fabrics' core values of tradition, elegance, and quality. This logo communicates the brand’s enduring legacy in the men’s fabric industry while appealing to contemporary tastes.