Tea & Treat

The Tea & Treat is a cozy and inviting café and tea house offering a delightful selection of teas, coffees, and treats. The client sought a logo that would encapsulate the warm, welcoming atmosphere of the café while reflecting its modern and trendy vibe. The logo needed to appeal to a diverse clientele, from casual tea enthusiasts to coffee aficionados, while also highlighting the cafe’s focus on delicious food pairings with a variety of beverages. The goal was to create a sleek, contemporary logo that communicates the essence of relaxation, refreshment, and a great experience in an intimate setting.

The design process for The Tea & Treat logo centered around creating a modern, minimalist design that is both eye-catching and reflective of the brand’s focus. The logo incorporates a unique, abstract shape resembling a sheet or a menu, which subtly hints at the variety of offerings within the café. The brand name “The Tea & Treat” is divided into two distinctive font styles: a handwritten, cursive font for “The” to add a personalized, welcoming touch, and a bold, modern sans-serif font for "Tea & Treat," emphasizing clarity and simplicity. The ampersand (&) is highlighted in Coral Red, symbolizing the perfect blend of tea and food. This minimalist and clean design ensures easy recognition while reflecting the sophisticated yet casual nature of the café.

The logo's color scheme features Ebony Night, a deep black used as the primary background color to symbolize sophistication and modernity. This sleek tone reflects the café’s chic atmosphere while providing strong contrast to highlight the other design elements. Complementing it is Coral Red, a vibrant hue used for the word “The” and the ampersand symbol, infusing the logo with warmth, energy, and passion. Coral Red conveys the lively ambiance of the café and the welcoming experience offered to customers, adding an inviting pop of color. Together, these colors create a modern, sophisticated logo that aligns with the café's focus on high-quality teas, coffees, and treats in a stylish, friendly environment. The logo effectively captures the essence of The Tea & Treat, serving as a distinctive visual representation of the brand.