Karwaan

Hostel Karwaan, inspired by the idea of travelers from diverse backgrounds coming together, sought to create a distinct identity for their new hostel-café in Jaipur. Their goal was to capture the essence of travel and community in their branding. They required a comprehensive branding solution that included a creative logo and a full range of branding materials. The design needed to reflect the spirit of adventure and togetherness, making the hostel-café a memorable stop for travelers on their journey.

For Karwaan, we crafted a logo that integrates a ‘travel compass’ motif, symbolizing exploration and the journey of travel. This design element was chosen to resonate with the hostel's theme of discovery and community. Our approach extended to the development of all branding materials, including posters, standees, business stationery, and café brand guidelines. We ensured that every piece, from menus and coasters to apparel and signage, harmoniously reflects Karwaan’s unique identity and provides a cohesive brand experience.

The colour scheme of the Hostel Karwaan logo is thoughtfully crafted to evoke a sense of adventure, serenity, and sophistication. The deep indigo hue, called Indigo Voyage, reflects the expansive journeys travelers embark on, symbolizing the richness of experiences offered by the hostel and adding a touch of elegance to the brand. Azure Horizon, a calming blue, represents clarity and openness, mirroring the hostel-café's welcoming atmosphere, inviting guests to relax and explore. Lastly, the Twilight shade captures the beauty of the evening sky, symbolizing the diverse experiences and comforting ambiance of Hostel Karwaan, further enhancing the overall travel experience.