Client Profile and Requirements
Mr. Knobs is a well-established hardware store known for offering a comprehensive range of premium hardware products. As the brand sought to elevate its market presence, they required a new logo that would convey sophistication, reliability, and the premium nature of their products. The design needed to reflect the strength and quality associated with Mr. Knobs while creating a distinctive and professional brand identity.
The Creative Process
For Mr. Knobs, we focused on creating a minimalistic yet impactful logo that captures the essence of the brand’s upscale offerings. The logo features the brand name “Mr. Knobs” in a bold and refined design, with a strong typographic presence that emphasizes elegance and professionalism. The circular emblem incorporates the business domain “The Hardware Shoppe” in a clean sans-serif font, ensuring that the design remains cohesive and effective in communicating the brand’s focus. The overall design is crafted to be both distinctive and representative of the premium quality that Mr. Knobs stands for.
Imperial Red (#EE1D3A)
Symbolizes energy, passion, and premium quality.
Raisin Black (#231F20)
Conveys strength, sophistication, and reliability.
Flame Orange (#EF5B32)
Represents energy and durability to the design.
Color Scheme of the Logo
The colour scheme of Mr. Knobs' logo blends Imperial Red, Raisin Black, and Flame Orange to create a bold and professional brand identity. Imperial Red represents energy, passion, and premium quality, making a strong visual impact that reflects the brand's dedication to high-quality products and exceptional service. Raisin Black adds sophistication and reliability, providing contrast while reinforcing the brand’s leadership in the hardware industry. Flame Orange adds a dynamic touch, symbolizing durability and the practical nature of the brand's offerings. Together, these colours emphasize Mr. Knobs' commitment to quality and excellence in the hardware market.