Mandeha

Mandeha is a unique venture that combines travel and psychology, focusing on using travel as a tool for self-discovery and personal growth. The brand needed a logo that would encapsulate their mission of facilitating meaningful journeys and broadening perspectives. The challenge was to create a visual identity that represents the transformative journey offered by Mandeha and the core values of learning, experience, growth, investment, and transformation.

We designed a logo for Mandeha featuring five outward-pointing triangles, each symbolizing one of the core elements of their philosophy: Learning, Experience, Growth, Investment, and Transformation. This design reflects the expansive nature of travel and personal development. The combination of fonts was carefully chosen to balance professionalism with creativity, with the main text in a modern sans-serif font and the tagline in a decorative script, enhancing the logo’s elegance and inspirational quality.

The colour scheme of the Mandeha logo thoughtfully blends shades that represent trust, growth, and transformation. Glaucous Blue, a serene hue, signifies wisdom, stability, and aligns with Mandeha’s commitment to providing insightful learning experiences. Medium Sea Green embodies renewal and balance, reflecting the brand's focus on personal development and growth through travel. Sandy Brown adds warmth and creativity, symbolizing the enriching adventures travelers experience with Mandeha, while Paradise Pink brings vibrant energy, highlighting the dynamic nature of transformation and new beginnings. Light Yellow conveys optimism and enlightenment, brightening the design and symbolizing the joy and fresh perspectives gained through Mandeha’s offerings. Finally, Licorice Black provides strength and sophistication, ensuring the logo remains authoritative and professional, while enhancing the contrast and visibility of the lighter colours for an impactful visual identity.