Client Profile and Requirements
Jaspinder Narula is a renowned Indian playback, classical, and Sufi singer, celebrated for her contributions to Hindi and Punjabi cinema. The client sought a logo that captures her dynamic presence, while maintaining simplicity, elegance, and professionalism. It needed to reflect her timeless music and be versatile for digital platforms, concerts, and branding.
The Creative Process
The Jaspinder Narula Music logo balances modernity with a personal touch. The bold, structured typeface for "Jaspinder Narula" conveys authority and professionalism, reflecting her status as an established artist. The handwritten "music" adds a creative, personal flair, symbolizing the emotional essence of her work. The rectangular frame offers structure, blending traditional roots with a contemporary reach.
Charcoal (#353535)
Symbolizes sophistication, professionalism, and timelessness.
Rose Madder (#E21F27)
Represents passion, energy, and creativity.
Colour Scheme of the Logo
The colour scheme of the logo combines Charcoal and Rose Madder to create a striking and meaningful design. Charcoal conveys sophistication, professionalism, and timelessness, reflecting her established career and the trust she has built over time. Rose Madder adds a vibrant touch, symbolizing passion, energy, and creativity, capturing the intensity and dynamism of her musical performances. Together, these colours reflect both her professionalism and the vibrant spirit of her artistry.