Client Profile and Requirements
Health Chakra is an healthcare platform dedicated to offering high-quality, compassionate care. The client needed a logo that symbolizes trust, professional service, and holistic care. The design had to balance professionalism with empathy, making it adaptable across digital and physical media.
The Creative Process
The Health Chakra logo focuses on protection, care, and responsiveness. The "hc" icon is fluid and dynamic, representing holistic care. The "+" symbol, a universal healthcare icon, highlights the brand's focus on health and wellbeing. The semi-circular "C" suggests a protective shield, reflecting the nurturing approach to patient care. The clean typography ensures a modern, professional appearance, and the vertical divider between the icon and text adds balance and structure.
Meadian Persian Blue (#0370A5)
Symbolizes trust, reliability, and calmness.
Moonshine Blue (#51B3C5)
Represents clarity, freshness, and transparency.
Colour Scheme of the Logo
The colour scheme of the Health Chakra logo features Meadian Persian Blue, Moonshine Blue, and Emerald Green, creating a balanced and meaningful design. Meadian Persian Blue represents trust, reliability, and calmness—qualities essential in healthcare. Moonshine Blue brings clarity, freshness, and transparency, reassuring patients and fostering a sense of security. Emerald Green symbolizes healing, growth, and vitality, reflecting the brand's commitment to natural well-being. In summary, the Health Chakra logo is a modern and dynamic representation of the brand's focus on high-quality, holistic care. The calming blues and healing green convey trust, vitality, and professionalism, creating a strong and versatile visual identity.