Angledge

Angledge Ventures is an investment firm dedicated to identifying and nurturing high-potential startups and businesses. Their mission is to provide strategic financial support and mentoring, helping emerging businesses scale and succeed. The client wanted a modern and dynamic logo that would reflect their innovative approach to investment and growth. The logo needed to convey trust, professionalism, and a forward-thinking mindset, all while appealing to the startup ecosystem. The brief emphasized the importance of geometric design and a bold colour palette to make a strong visual impact, aligning with their reputation for precision and innovation in the investment space.

The design process for the Angledge Ventures logo was rooted in the idea of precision, innovation, and growth. We chose a geometric approach to the typography, with the initials "AV" created using angular shapes that represent strength, structure, and sharp focus—qualities essential to a successful investment firm. The angular, fragmented design also symbolizes diversity and the multiple facets of their venture capital work, showing that they are adaptive and multifaceted in their approach to investments. The use of overlapping triangles and polygons creates a sense of connectivity, growth, and transformation—representing the journey of their clients from startups to successful businesses. The clean, modern font used for the name “Angledge Ventures” is a direct reflection of the firm’s commitment to clarity, professionalism, and reliability.

The colour scheme of the Angledge Ventures logo is designed to reflect both innovation and reliability, with each colour symbolizing core values. Dandelion represents optimism and creativity, reflecting the firm’s energy in investing in visionary startups. Android Green conveys growth and sustainability, while Turtle Green highlights stability and endurance for long-term success. French Blue symbolizes trust and professionalism, and Cerulean Blue reflects communication and adaptability. Blue Sapphire emphasizes wisdom and responsibility. Together, these vibrant colours create a bold, modern identity that embodies Angledge Ventures’ mission of driving growth and success in the competitive investment world.