Forelsket

Forelsket is a group of innovative photographers dedicated to capturing profound emotional connections through their work. The name "Forelsket," which means "almost in love" in Norwegian, reflects their aim to evoke deep feelings through photography. The brand needed a logo that would encapsulate their artistic approach, blending raw creativity with structured elegance to convey the emotional depth of their craft.

Our approach to designing the Forelsket logo was to create a combination mark that embodies both creativity and elegance. The logo features a hand-drawn, single-line brush stroke that forms a border around the brand name, symbolizing spontaneity and fluidity—key aspects of the photographers' artistic process. This brush stroke captures the essence of being "almost in love," representing a deep but not fully realized emotional connection.
The brand name "Forelsket" is presented in a condensed script font, which adds a touch of elegance and flow, while the tagline "Almost in Love" is rendered in a light sans-serif font for a clean, modern contrast. This combination reinforces the brand’s identity, balancing artistic creativity with a professional and organized aesthetic.

The colour scheme of the Forelsket logo, featuring Raisin Black and White, is designed to evoke elegance, depth, and emotional resonance. Raisin Black, a deep and sophisticated shade, reflects the profound emotions captured in Forelsket’s photography, adding a sense of seriousness and professionalism to the logo. Its strong visual impact ensures the logo is memorable while conveying the brand’s artistic vision. White, serving as a clean and contrasting background, symbolizes purity, clarity, and simplicity, representing the unfiltered essence of artistic expression. The white space further enhances the logo’s striking and modern appearance. Together, Raisin Black and White create a logo that is both elegant and emotionally evocative, embodying the essence of Forelsket’s creative identity.