Client Profile and Requirements
Stay To Unwind is a service that offers travelers a comfortable and affordable stay in service apartments located in Goa’s exotic locales. The company required a rebranding effort to better reflect the welcoming and luxurious nature of their properties. The new logo needed to convey a sense of relaxation and balance, representing the idea of unwinding and enjoying a peaceful retreat away from daily distractions.
The Creative Process
Our design for Stay To Unwind aimed to capture the essence of comfort and luxury while emphasizing the concept of relaxation. We incorporated the “Global Infinity” symbol to signify unbounded possibilities and a sense of endless tranquility. The design uses clean lines and simple forms to convey ease and balance, aligning with the brand’s objective to provide a serene and rejuvenating experience for its guests. The overall aesthetic is intended to evoke a sense of calm and sophistication, complementing the luxurious nature of the service apartments.
Sandstone Retreat (#C19D65)
Represents comfort, relaxation, and a sense of tranquility.
White (#FFFFFF)
Symbolizes purity, simplicity, and clarity.
Color Scheme of the Logo
The colour scheme of Stay To Unwind's logo combines Sandstone Retreat and White to create a calming and luxurious visual identity. Sandstone Retreat, a warm and earthy tone, symbolizes comfort and tranquility, reflecting the peaceful environment of the service apartments. White adds a sense of purity, simplicity, and cleanliness, reinforcing the brand's commitment to offering a fresh and inviting experience. Together, these colours embody Stay To Unwind's focus on comfort and relaxation, appealing to travelers seeking a serene and rejuvenating stay.