Ideal Kitchen Appliances

With a rich legacy of over 63 years, IDEAL Kitchen Appliances is a well-established name in the kitchen appliance industry, celebrated for its innovative solutions that bring dream kitchens to life. The company sought a comprehensive redesign of their brand image to reflect their commitment to quality and forward-thinking approach. This included developing a new logo and stationery that would align with their esteemed reputation and vision for future growth. The new brand identity needed to convey modernity, professionalism, and the high standards IDEAL is known for.

Our design team approached the IDEAL project with a focus on modernizing their brand identity while honoring their long-standing reputation. The logo design encapsulates IDEAL’s dedication to excellence and innovation through a sleek, contemporary aesthetic. We carefully crafted the visual elements to mirror the company's forward-thinking ethos and high-quality standards. The redesign extended beyond the logo to include business stationery, ensuring a cohesive brand experience. This involved selecting new colours, fonts, and design elements that would unify all brand touchpoints, including their website and product packaging, to present a professional and consistent image.

The colour scheme of the IDEAL logo combines Blue Radiance and Golden Apricot to create a dynamic and appealing visual identity. Blue Radiance, a vibrant blue, conveys trust, reliability, and professionalism, reinforcing IDEAL's reputation for high-quality products and a commitment to innovation. It adds a sense of dependability and excellence, ensuring the brand stands out in the competitive marketplace. Golden Apricot, a warm and elegant hue, introduces a sense of creativity and sophistication. This color symbolizes the premium nature of IDEAL’s products, reflecting luxury and highlighting the brand’s dedication to enhancing the kitchen experience with innovative and stylish solutions. Together, these colors create a balanced and distinctive identity for the brand.