Money Tanki

Money Tanki is an investment consultancy firm specializing in financial analysis, risk management, and market risk assessments. The brand provides tailored financial advice, helping businesses and individuals navigate complex investment environments with clarity and confidence. Money Tanki sought a logo that would reflect its expertise in the financial world while communicating trust, professionalism, and simplicity. The brand's identity needed to be clear and straightforward, reflecting the firm's dedication to delivering transparent and well-structured financial solutions.

The design process for the Money Tanki logo focused on creating a bold, minimalistic identity that would stand out in the financial sector. The core of the logo is the stylized "mt" enclosed within a solid black circle. The clean and modern typeface used for the "mt" reflects the brand's focus on simplicity and precision, symbolizing the company’s analytical approach to financial consulting. The round shape of the logo conveys a sense of wholeness, trust, and consistency, essential traits for any investment consultancy firm. The typography below, “Money Tanki,” is sleek and clear, reinforcing the no-nonsense, professional demeanor of the company. The overall design is modern and professional, making it easily recognizable while communicating Money Tanki’s commitment to delivering accurate, trustworthy financial solutions.

The colour scheme of the Money Tanki logo combines Raisin Black and White to create a powerful and professional visual identity. Raisin Black represents authority, sophistication, and precision, reflecting the firm's expertise in managing financial risks and investments. It conveys strength and reliability, aligning with the firm’s no-compromise attitude. White colour symbolizes transparency and clarity, which are crucial elements in the financial sector. The contrast between the black circle and the white background highlights the brand’s commitment to clear communication and straightforward, unbiased financial advice. Together, the combination of Raisin Black and White portrays professionalism, trustworthiness, and a modern yet approachable aesthetic, embodying Money Tanki’s core values.