Mazenta

Mazenta Global is a travel retail company offering technology-driven shopping experiences at airport transit hubs. Established in 2016, Mazenta caters to the needs of mobile Indian consumers with an innovative approach to transit retail. The company needed a logo that reflects modernity, innovation, and its commitment to enhancing traveler shopping experiences.

The Mazenta logo focuses on the brand’s vision of seamless shopping. The abstract "M" icon, composed of geometric shapes, represents structure and dynamism. The bold, sleek design conveys efficiency and sophistication, aligning with the brand’s tech-driven retail approach. Clean typography ensures the name "Mazenta" stands out, balancing modernity with professionalism, crucial for high-traffic transit environments.

The colour scheme of the Mazenta logo blends Charcoal Grey, Magenta Velvet, Hibiscus, and Orchid Mist to create a sophisticated and dynamic visual identity. Charcoal Grey symbolizes professionalism and reliability, providing a strong foundation for the brand. Magenta Velvet introduces a sense of luxury and elegance, reflecting Mazenta's premium retail offerings. Hibiscus adds energy and vibrancy, capturing the dynamic and lively nature of Mazenta’s services, while Orchid Mist softens the overall design, enhancing its approachability and balance. Together, these colours create a refined and engaging logo that aligns with Mazenta's brand ethos.