Prohut

Prohut Developers Private Limited focuses on building environment-friendly homes that promote healthy living. Catering to high-net-worth individuals, the brand aims to stand out from competitors like Godrej and Lodha by emphasizing sustainability and well-being. The client sought a logo that conveys warmth, happiness, and eco-consciousness, while appealing to a premium market. The design needed to avoid red and evoke a sense of healthy living and luxury.

The Prohut logo was designed to embody the concept of a happy and healthy home. The roof-shaped design integrated into the typography immediately connects with real estate. The central figure, with arms outstretched, symbolizes joy, vitality, and well-being, aligning with Prohut’s mission to provide homes that support a healthy lifestyle. The clean, modern typography and geometric structure reflect professionalism, trust, and stability, key qualities in the real estate sector.

The colour scheme of the Prohut logo features American Purple and Emerald Green, creating a visually appealing and meaningful design. American Purple conveys luxury, creativity, and trust, making it perfect for an upscale audience by communicating premium quality and exclusivity. Emerald Green represents health, growth, and eco-friendliness, highlighting Prohut’s commitment to sustainable and healthy living. This green evokes a sense of vitality and nurtures the brand's image. In summary, the combination of American Purple and Emerald Green reflects Prohut’s core values of luxury, trust, and sustainability, aligning perfectly with its target market.