Client Profile and Requirements
Origin Palate is a premium food brand offering curated international and domestic food products. Focused on quality, authenticity, and flavor, the brand elevates the customer’s culinary journey. The client sought a logo that reflected their commitment to high-quality gastronomy with a modern, sophisticated identity, suitable for packaging, digital presence, and marketing.
The Creative Process
The circular design of the logo symbolizes the complete culinary experience, with the stacked "G" visually connecting "origin" and "palate," emphasizing the journey from ingredient to sensory pleasure. The minimalist, modern typeface and playful letter arrangement convey creativity and innovation, while the rounded edges add warmth and approachability.
Tumbleweed Brown (#3E2E15)
Represents authenticity, stability, and tradition.
Cadmium Orange (#F68930)
Symbolises energy, excitement, and creativity.
Colour Scheme of the Logo
The colour scheme of the Origin Palate logo combines Tumbleweed Brown and Cadmium Orange to create a warm and inviting visual identity. Tumbleweed Brownsymbolizes authenticity, stability, and tradition, reflecting the brand’s connection to the natural origins of its ingredients. Cadmium Orange infuses energy, excitement, and creativity, capturing the lively and flavorful experiences offered by the brand. Together, these colours form a balanced palette that embodies Origin Palate’s dedication to authenticity, reliability, and culinary innovation. In summary, the Origin Palate logo is a modern and refined representation of the brand’s values, blending unique design elements and a vibrant color scheme to showcase their commitment to quality and flavor.