Client Profile and Requirements
Ladleful offers authentic Syrian Christian Mallu cuisine and home-baked goods, all made from family recipes without preservatives. The brand focuses on homemade goodness, authenticity, and personal touch. The client needed a logo that reflects warmth, tradition, and care while appealing to modern consumers.
The Creative Process
The logo design centers around a circular shape, symbolizing unity and completeness, with a hand-lettered cursive font conveying warmth and friendliness. An abstract ladle emphasizes the brand’s core offering of hearty, authentic meals. The combination of gentle curves and the "Homemade Goodness" tagline reinforces the focus on quality, while balancing tradition and modern appeal.
Casal (#405D6E)
Conveys trust, calmness, and authenticity.
Harvest Gold (#DEC665)
Represents homeliness, nourishment, and premium quality.
Colour Scheme of the Logo
The colour scheme of the Ladleful logo features Casal and Harvest Gold, creating a harmonious blend of trust and warmth. Casal, a deep blue-green, conveys trust, calmness, and authenticity, reflecting the timeless quality of family recipes and handcrafted goodness. Harvest Gold, a warm golden hue, represents homeliness, nourishment, and premium quality, evoking the richness of Ladleful’s offerings and baked goods. Together, these colours embody the brand’s commitment to delivering wholesome, high-quality products with a touch of tradition.
