Client Profile and Requirements
Home Essence offers aromatic candles, room fresheners, and essential oils to create cozy, inviting home environments. The client wanted a logo that reflects the warmth and freshness of their products while conveying luxury and comfort. It needed to be visually engaging, representing the uplifting sensory experience of their offerings.
The Creative Process
The Home Essence logo captures the brand's essence of delightful fragrances that enhance home atmospheres. The bold typography reflects confidence and simplicity, while the star-like elements around "HOME" evoke freshness and sparkle, symbolizing the transformative effect of Home Essence products. The playful stars add charm, and the bold "ESSENCE" reinforces the brand's focus on quality, making the logo versatile for various platforms.
Tangerine Dream (#F5834A)
Represents warmth, energy, and positivity.
Crimson Passion (#EC1D24)
Symbolizes passion, intensity, and comfort.
Colour Scheme of the Logo
The colour scheme of the Home Essence logo features Tangerine Dream and Crimson Passion, creating a vibrant and inviting design. Tangerine Dream conveys warmth, energy, and positivity, reflecting the uplifting nature of Home Essence’s products and evoking the cozy glow of candlelight, which reinforces the brand’s welcoming atmosphere. Crimson Passion symbolizes passion, intensity, and comfort, emphasizing the rich, luxurious fragrances the brand offers. It adds depth and boldness, enhancing the logo’s visual appeal. In summary, the Home Essence logo blends warmth, energy, and freshness with a vibrant colour palette and playful design.