Client Profile and Requirements
Camkarl is an esteemed interior design brand recognized for its distinctive and high-quality design experiences. The company sought to expand its product range and needed a new brand identity to unify its various sectors. The client required a logo that would reflect its sophisticated image while maintaining a connection to its core values of creativity and contemporary design.
The Creative Process
In response to Camkarl's requirements, we crafted a logo that merges the letters "M" with "K" and "A" with "R" to create a streamlined and standout visual identity. This minimalistic design emphasizes simplicity and creativity, perfectly aligning with the brand's commitment to modern interior design. The choice of a sans-serif font with a combination of thick and thin lines adds a touch of elegance and attractiveness to the logo. This design approach not only highlights the brand’s sophisticated nature but also ensures that the logo remains versatile across various applications, whether in print or digital media.
Golden Yellow (#F7971D)
Represents warmth, approachability, comfort, and durability
Midnight Black (#231F20)
Represents trust, durability and reliability
Color Scheme of the Logo
The logo for Camkarl features a carefully selected color palette of Midnight black and Golden Yellow.
Midnight Black: Midnight Black, representing elegance and timelessness, underscores the brand’s sophisticated image.
Golden Yellow: Golden Yellow, symbolizes vibrancy, innovation, and creativity. The golden yellow adds a dynamic contrast to the black, emphasizing the brand’s innovative approach and commitment to excellence.