Bhardwaj Handicrafts

Bhardwaj Industries is a specialized brand known for beautifully handcrafted products and creative artifacts that make a strong visual statement. The client sought a logo that not only stood out but also symbolized their core attributes of uniqueness, freedom, and strength. The logo needed to be both visually appealing and representative of the brand's commitment to producing high-quality, handcrafted items with a distinctive and artistic flair.

The design process revolved around symbolizing the essence of Bhardwaj Industries through powerful imagery. We incorporated a stylized horse into the logo, which represents strength, elegance, and creativity—qualities that resonate with the brand’s identity. The horse, often seen as a symbol of freedom and power, reflects the artistic and unique nature of Bhardwaj Industries' handcrafted offerings.

For the typography, a serif font was chosen as the primary typeface to convey elegance and tradition, which complements the brand's artisanal craftsmanship. The secondary font, a clean and plain sans-serif, adds a modern touch, balancing the design with stability and a contemporary feel. This combination of fonts ensures the logo embodies both the traditional and modern aspects of Bhardwaj Industries' products.

The Bhardwaj Industries logo combines a refined color palette to reflect luxury and professionalism. Dark Slate conveys strength, authority, and reliability, embodying the brand’s industrial prowess with a modern, sophisticated touch. Sunglow, reminiscent of gold, signifies luxury, quality, and exclusivity, underscoring the premium nature of the brand’s handcrafted products. Together, these colors capture the essence of Bhardwaj Industries’ commitment to excellence and uniqueness in craftsmanship.