Client Profile and Requirements
Aapke Sewak is a versatile multi-service technology platform that provides a wide range of services, including home services, repair, and maintenance. The brand is recognized for its strong commitment, dedication, and innovative service options, with a mission to deliver accessible and reliable services that build trust and ease for customers. The client's primary requirement was to create a logo that reflects their dedication to quality and customer satisfaction while also portraying an approachable and user-centric brand identity.
The Creative Process
The logo for Aapke Sewak was designed with simplicity and symbolism in mind. The typeface chosen is friendly and clean, representing the brand's approachable and customer-focused nature. The most distinctive feature of the logo is the icon, which cleverly incorporates the initials 'AS' with a design resembling an infinity symbol. This icon symbolizes the brand’s endless commitment to serving its customers and highlights the continuity and reliability of its services. The infinity-like shape is not just a stylized representation of the initials but also conveys the idea of infinite possibilities and ongoing support that Aapke Sewak promises its users.
Rosy Brown (#BE7775)
Represents warmth, approachability, comfort, and durability
Raisin Black (#231F20)
Represents trust, durability and reliability
Colour Scheme of the Logo
The colour Rosy Brown, corresponds to a soft, muted shade of pink, often associated with warmth, approachability, comfort, and durability, all qualities that Aapke Sewak aims to embody. This color adds a modern twist to the logo, complementing the black, which signifies sophistication and reliability. Together, these colors create a harmonious balance, reinforcing the brand's commitment to delivering high-quality, dependable services while maintaining a warm and inviting presence.