Czarfit, an Indian lifestyle brand renowned for its premium men’s apparel, sought to express its appreciation for significant national milestones, particularly the impactful demonetization initiative led by Hon’ble Prime Minister Narendra Modi. They approached us to design a poster that would encapsulate their gratitude and national pride.
We crafted a minimalistic yet striking design, placing the Prime Minister’s image prominently at the center to underscore the focus of the message. We carefully selected a title font to symbolize forward-thinking leadership, complemented by a condensed serif font for the body text to maintain clarity and elegance. This poster not only reflects Czarfit’s brand identity but also serves as a powerful tribute to the nation’s progress, blending cultural appreciation with a modern, dynamic aesthetic.
