Website Design

Unknown Carpets, a Rajasthan-based studio with over three decades of expertise, specializes in hand-knotted carpets crafted with unique dyeing and knotting techniques. Using vegetable dyes and hand-spun natural fibers, they celebrate nature’s organic beauty and imperfections. The studio needed a website to showcase their artistry while reflecting their heritage and innovative designs.

The website design emphasized simplicity and craftsmanship, with a minimalistic layout that highlighted the intricate textures and colours of the carpets. A neutral, earthy colour palette was chosen to align with the natural materials used. Elegant typography and full-screen imagery drew attention to both visuals and the studio’s story, while intuitive navigation ensured a smooth user experience, keeping the focus on the brand’s legacy and products.