Branding Material Design

Sadhna NGO, dedicated to uplifting women from remote villages, required a design that consistently conveys their mission of empowerment and community. Having previously collaborated on their brochure, Sadhna trusted us to continue their branding with various promotional materials such as hoardings and flexes. The design aimed to blend clarity and warmth, reinforcing a sense of security and encouragement for potential contributors. The color palette was carefully selected to match their established theme, and images of their products and artisans were featured to showcase their deep-rooted connections with the community.

Our design approach focused on maintaining visual consistency with Sadhna’s previous materials, ensuring a cohesive brand identity. We crafted the designs to be both informative and visually engaging, using the same color scheme and imagery to enhance visibility and support their outreach efforts for these promotional flexes and hoardings. This thoughtful design strategy aimed to foster a stronger connection between the NGO and its supporters.