Gourbae, a premium brand known for its high-quality dry fruits, required packaging that reflected its exclusivity and catered to a discerning audience. The name “Gourbae” combines “gourmet” and “bae,” emphasizing the brand’s passion for premium products. Our objective was to design packaging that conveyed this premium positioning while showcasing the health benefits of their products, ranging from almonds to chia seeds.
The design focused on product-specific elements, incorporating illustrations of dry fruits such as almonds, pistachios, raisins, cashews, chia seeds, etc. A minimalist yet elegant layout, combined with clean typography, was used to highlight the natural richness of each product. Rich, earthy colour schemes were chosen to reflect the essence of each dry fruit. Additionally, detailed product descriptions and nutritional information were included to ensure the packaging was not only visually appealing but also informative and practical for customers, aligning with the brand’s commitment to quality.
