Czarfit- Clothing Reincarnation
As a fashion E commerce enterprise, this group had approached us for naming and complete branding of their men’s t-shirt online store. The idea behind name ‘Czarfit’ comes from the idea of making their clients feel like a ‘King’. ‘Czar’ is a Russian term for ‘Emperor’, thus Czarfit symbolises the clothing for the king. Suiting to fit the client at its best, just like a king was the main idea behind Czarfit, hence the tag line ‘Clothing Reincarnation’ was given, where in rebirth is given to the form of clothing. The logo with the crown was designed to symbolise the Russian Czar and give brand its complete identity.